Lance Edmands Continues Directing for Ford

Published 03.26.2015

Following the success of “The Water Wheel”, director LANCE EDMANDS continues working on an ongoing campaign for Ford – one which features individuals going further for their communities. In “Project Healing Waters” Edmands beautifully captures a fly fishing team organized by Sgt. Ira Strouse, a former soldier in Afghanistan. Strouse is bringing together other veterans from various conflicts and helping them in finding solace in a supportive environment. By connecting these veterans, Strouse has been building hope, friendship and casting a lifeline to community members.